Rob Price - Strong Words

Rob Price discovered at an early age that lifting weights and training at a gym were second nature to him. From his home in suburban Cleveland, he spent time piecing together programs and keeping himself in the loop of the latest fads in fitness and weightlifting. His inspiration for all things weightlifting first came from watching Hollywood musclemen on the big screen.

“I don’t know what it was when I was a kid, I just wanted to be like guys like Arnold Schwarzenegger and Sylvester Stallone,” Price says. “You know, I just looked up to them and thought they were cool when I was a kid.”

Today Price has translated that love for training to his own publishing company that puts out books that can help people carve themselves into a competitor at the Arnold Sports Festival, or to just tweak their routine, better fitting their personal situation. Price World Publishing became a reality after Price realized he could market the knowledge that for years he had been imparting to people at the gym asking for tips.

“I started selling workout programs on eBay after I got some and realized I could do a better job,” Price says.  “One program, and then another, and another, and I realized I could compile them into a book.”

After looking into the logistics of self-publishing, Price proceeded to put out his first work: The Ultimate Guide to Weight Training, and then expanded on the series to tailor each book to a sport-specific program. Even though he’s a recent graduate of Ohio State’s Moritz Law School, Price decided to pursue a career in publishing and started the company with his two brothers.

“In the beginning, I just did this to make a little extra money in college,” Price says. “I always wanted it to be something I could do for a living, but never really thought it would come together like this.”

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